BeBottle: Preface to the Start-Up World

I recently was enrolled in a Digital Marketing Class taught by Greenfig. The company green fig partnered my class with an apprenticeship. For this apprenticeship, we conducted a marketing plan for the start-up company BeBottle. We are learning the tools and lessons of digital marketing while obtaining certifications in Google Ad Words, Hubspot, and Google Analytics by the end of the class. This class is very interactive and different because we also have two other schools in this online class! The most rewarding aspect of this experience are the certifications. Moreover, the impact we will have for this company because the ads we are creating will run live during earth day. Due to COVID-19, the ad did not go live. However, the company gave us feedback on our ideas.

The Spelman Team was assigned the Facebook ads portion of this campaign. Thus we are learning how to effectively market the Bottle on Facebook to increase revenue and profits for the company. We mostly do the work in our class, which is Tuesday and Thursday. 4-6:30 pm. We listen to the instructor, and we also collaborate on ideas to create our presentations. Outside of class, we go over modules that will help us study for the certification test. We collaborated well while also dividing and conquering to get all the work done. In the first project, we all struggled with procrastination because of the ambiguity of the assignment. This was our first pitch to Be Bottle about our ideas and our second time talking to the team. Thus, we were nervous. We all pushed through and cramped 6 hours the day before the presentation to get it done. They LOVED our project, so our hard work paid off. This experience is giving me tools to aid another business after Spelman.

Due to this experience, I am more attentive in in-person classes because online classes tested my discipline. I learned for online classes; I have to change my environment and not be in my bedroom because that is when I am distracted and tired. It's essential to see the big picture because it will help me focus and realize the impact that we are making on the company. The challenge addressed by our project was to increase business to consumer (B2C) sales because the company recently only did business to business (B2B) sales